Why is it so challenging, in-spite of decades of advances in safety, to have every worker avoid injury and stay healthy every day?  The frustrating truth is that there are numerous neuroscience-based decoys that lure them into THREAT ZONES aka risk of injury. The magnificent human brain is home to an extraordinary community of cells that are made up of physical matter and yet miraculously create thoughts, feelings and emotions.  New information about the brain discovered through research by neuroscientists and behavioral phycologists provides revealing insights into mind-centered causes of injuries.  The human brain may be best known for its spectacular conscious mind from which our cognitive skills guide us through complex analysis and decision making.  But there is also the emotional, reactive subconscious mind which, although it reacts faster than the conscious mind, does so in “rough-sketch” mode.

Becoming Safety Minded follows a framework of building knowledge, developing skills and mastering the ability to actively, consciously, and routinely evade THREAT ZONES.  It all begins with understanding the human neuroscience functions and psychological risk factors that create these decoys and how to avoid their plight.